Effies 2007: O&M is Agency of the Year

O&M scored a total of two golds, three silvers and two bronzes, managing a tally of 70 points. Lowe came in next with 65 points, while McCann-Erickson followed at No. 3

At the Effie Awards ceremony held in Mumbai, the loudest cheer was from the O&M camp – the agency walked away with the coveted Agency of the Year title, after scoring two golds, three silvers and two bronzes and managed a tally of 70 points (a gold carries 15 points, a silver, 10 points, and a bronze, five points).

O&M’s two golds came for the MotoFlip ‘People Will Talk’ (in the Consumer Durables category) campaign and for the Hutch Rangashankara Festival (in the Integrated Campaign category) campaign.

It won the silvers for Motorola (‘From No. 4 to No. 2’), Cadbury Dairy Milk (‘Miss Palampur’) and Asian Paints Apex Ultima (‘Aan Do’). The bronzes were for Worldspace Satellite Radio and Mentos Helpline.

Lowe, which won the Agency of the Year title last year, slipped down a notch and came in at No. 2, with 65 points. The agency managed a gold for its ‘Condom Bindaas Bol’ campaign for client PSP-One, Abt Associates. It also scored a silver (Maruti Suzuki Alto) and three bronzes (Wheel, ICICI Prudential Life Insurance and Dabur). The agency also grabbed the Grand Effie for its ‘Condom Bindaas Bol’ campaign.

McCann-Erickson followed at number three. Securing a total of 25 points, the agency won a gold for the Happydent White ‘White Palace’ campaign and two bronzes for Saffola Gold ‘World Heart Day’ and Big Babol ‘Bade Kaam Ki Cheez’.

Bates David Enterprise stepped in at No. 4, with its sole win, a gold for client Marico (‘Uncommon Sense’) in the category Corporate Advertising.

Contract, FCB-Ulka and JWT jointly shared the No. 5 spot, each having scored a silver. These were won for the HSBC MyHome, Hero Honda Pleasure and Sunsilkgangofgirls.com campaigns, respectively.

To round off the list, Publicis Ambience and Leo Burnett secured a bronze each, Publicis Ambience for Nihar Naturals Jasmine Hair Oil (‘Aami Nandini’) and Leo Burnett for Tide (‘Bollywood Blockbuster’).